
Approach
Passionate about good making and good design, our approach and design philosophy emphasises longevity and quality.
We mindfully consider the environmental impact of our products and celebrate the hands that make them.
Approach
Our Founder Story
Our Staff
Practices
Progress

Nancybird was established in 2002 in Naarm/Melbourne as a handmade range of bags and purses by founder Emily Wright, who is still the sole owner of the brand.
Our collections have evolved to include apparel and homewares, along with collaborations with emerging and established Australasian artists.
We are represented in stores by about 100 beautiful stockists throughout Australia and New Zealand and are a B Corp certified business.
Meet our Team







The commitments of a business like ours extend to our staff, our makers, our customers, our wider community and ultimately, to the planet.
B Corp Certified
We are very proud to have gained B Corp certification in August 2025, with a score of 97.4 (businesses must gain 80 points or over to gain certification). Read more about the process on our Journal.
1% for the Planet
We are members of 1% for the Planet - a network committed to donate 1% of gross sales to environmental organisations and charities. Last year we donated $31,588 to charities such as the Bob Brown Foundation, Seed Mob, One Girl and Bush Heritage.
Through intentional giving to charities that support the protection of Australian flora and fauna, assisting the mobilisation of First Nation’s young people protecting country, women and girl’s education and re-entry into the workforce, we hope that this will contribute to a less destructive, more equitable world.
Seamless Members
In 2024 we became a members of the clothing stewardship program, which recognises that the brands that make our clothes are responsible for their entire lifespan. We pay a levy for each garment we produce, which contributes to the education and promotion of more responsible consumer practises and expanding textile recycling facilities in Australia.
Diversity
We show our designs on people that represent our wider community - a variety of sizes, ages and heritage. We are committed to size inclusivity, and are happy to say that almost our full collection has a size range from 6 to 22.
Solar Powered
We have solar power in our two Melbourne spaces - our studio and warehouse. We have a 5.3kW and a 6.6 kW system. For the FY23/24, we used:
- 5078 kwh grid electricity
- 5154 kwh solar panel generated electricity
- 8725 kwh was exported from our solar panels to the grid
See this video on our solar panels and the difference it has made to our HQs, which we installed with the help of our local council.

Our progress towards a more sustainable future is ongoing.
We are proud that in August 2025 we gained B Corp certification, and have targets in place to improve our efforts towards lower impact and more sustainable practises.
Read our Reduction Targets for the FY25 and FY26 period HERE
Read our detailed Material Guidelines HERE
Read our first Impact Report, detailing the period of July 2023 to June 2024 HERE
