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Approach

Passionate about good making and good design, our approach and design philosophy emphasises longevity and quality. 

 

We mindfully consider the environmental impact of our products and celebrate the hands that make them. 

Approach

Our Founder Story

Our Staff

Practices

Progress

Nancybird was established in 2002 in Naarm/Melbourne as a handmade range of bags and purses by founder Emily Wright, who is still the sole owner of the brand.

 

Our collections have evolved to include apparel and homewares, along with collaborations with emerging and established Australasian artists.

 

We are represented in stores by about 100 beautiful stockists throughout Australia and New Zealand and are a B Corp certified business.

Meet our Team

Emily Wright – Creative Director and Founder
Stephanie Hurd – Office & Wholesale Manager
Colette La Fontaine – Technical Designer & Production Manager
Sarah Kourim – Head of Design and Strategy
Monique Plunkett – Marketing Manager
Claire Murphy – Warehouse Manager
Michelle Francis and Simone Deckers – Customer Service & Fulfilment Team Members
Steering the Nancybird ship since inception in 2002, Emily also designs the in-house textiles, HOME collection and leathergoods, as well as managing our artist collaborations.
If you’ve ever called Nancybird, you’ve probably chatted with Steph! Our star office manager, taking care of most aspects of the nitty gritty of our office and warehouse operations, as well as looking after all our wonderful wholesalers.
Managing the technical aspects of our apparel range to bring our concepts to life. Colette specs this collection so that our clothing fits, quality and finishing are of the highest level, as well as taking care of our production and delivery schedule.
Developing our visual language each season from concept to photoshoots, Sarah’s super talent is bringing our creative world to life, creating stunning pieces that inspire and work with the lives of our customers.
Our Marketing Queen, Monique manages all aspects of our marketing and social media presence, from creating our seasonal catalogues to dreaming up feel good campaigns for our audience.
A star member of our small warehouse team, Claire works across dispatch, customer service and returns.  She’s also a talented illustrator in her spare time!
The lovely Michelle and Simone process our online orders, picking and packing with care to get your order out the door to you!

The commitments of a business like ours extend to our staff, our makers, our customers, our wider community and ultimately, to the planet.


B Corp Certified

We are very proud to have gained B Corp certification in August 2025, with a score of 97.4 (businesses must gain 80 points or over to gain certification). Read more about the process on our Journal.

1% for the Planet
We are members of 1% for the Planet - a network committed to donate 1% of gross sales to environmental organisations and charities. Last year we donated $31,588 to charities such as the Bob Brown Foundation, Seed Mob, One Girl and Bush Heritage.

Through intentional giving to charities that support the protection of Australian flora and fauna, assisting the mobilisation of First Nation’s young people protecting country, women and girl’s education and re-entry into the workforce, we hope that this will contribute to a less destructive, more equitable world.


Seamless Members
In 2024 we became a members of the clothing stewardship program, which recognises that the brands that make our clothes are responsible for their entire lifespan. We pay a levy for each garment we produce, which contributes to the education and promotion of more responsible consumer practises and expanding textile recycling facilities in Australia.

Diversity
We show our designs on people that represent our wider community - a variety of sizes, ages and heritage. We are committed to size inclusivity, and are happy to say that almost our full collection has a size range from 6 to 22.

Solar Powered
We have solar power in our two Melbourne spaces - our studio and warehouse. We have a 5.3kW and a 6.6 kW system. For the FY23/24, we used:
- 5078 kwh grid electricity
- 5154 kwh solar panel generated electricity
- 8725 kwh was exported from our solar panels to the grid


See this video
on our solar panels and the difference it has made to our HQs, which we installed with the help of our local council.


Our progress towards a more sustainable future is ongoing.

We are proud that in August 2025 we gained B Corp certification, and have targets in place to improve our efforts towards lower impact and more sustainable practises.