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Artist Collabs: On creativity and responsibility

One of the many reasons we became a Certified B Corporation is because we believe creativity and responsibility should sit side by side. We believe in designs that elevate the stories of Australia, its landscapes, artists and communities — bringing together values that feel true to who we are.

Working with artists is one of the most meaningful expressions of this commitment.

Collaboration allows us to bring art into everyday life — into clothing, accessories and homewares that carry story and place with them. It’s a way to support the arts, particularly women artists — while creating pieces designed to be worn, loved and kept for years.

When working with artists, work through thoughtful licensing agreements. Sometimes we reproduce an existing artwork and pay a fee based on production. Other times we commission new work, paying both an artwork fee and reproduction fee. In every collaboration, the artist is front and centre — celebrated, promoted and introduced to a broader audience.

In 2025, we paid $50,318.09 in commission and artwork fees to female artists. This is one of the tangible ways we ensure their creativity is valued.

Through collaboration, we aim to:

  1. Elevate women artists

  2. Share important stories of Australian places and landscapes

  3. Create accessible ways for art to live beyond exhibition spaces

  4. Bring deeper meaning to the clothing we choose to wear

Over the years, we've built long-term relationships with these artists and have been fortunate enough to collaborate multiple times with respected Yindjibarndi Elder Wendy Hubert of Juluwarlu Art Group, Amy Wright, Nicola Woodcock and Wendy McDonald. It's been an incredible way to support their journey and community while sharing the evolution of their work.

Our latest collaboration with Wendy McDonald highlights the journey of our long-term partnerships with Sky Water, marking our second project together. Earlier this year, our founder Emily was invited to spend a weekend with Wendy at Thule Lagoon, on Barapa Barapa Country in South West NSW. Walking the land together, along waterlines, watching for night herons, and speaking about flood cycles and dry spells brought a deeper understanding of the place that underpins Wendy’s work.

Living and working on the floodplains, Wendy's practice is deeply shaped by the ecology of this significant inland delta — its cycles of flood and drought, its fragile balance of water and absence.

Since our first collaboration in 2020, Wendy has continued her deep exploration of landscape — considering ecosystems, stories of place, and the politics that shape how land is cared for. After the 2022 floods, her work reflects both hope and grief — a reminder that what happens to the landscape happens to us.

For this collaboration, we have featured two works from Wendy’s 2024 exhibition Stars, Night Herons and the Politics of Envy. Translated into clothing and accessories, these pieces allow the story of the lagoon to travel beyond its shores.

Her paintings hold joy, fragility and resilience. Translating them into wearable pieces allows these stories to travel beyond the studio and gallery walls.

“What happens to the landscape happens to us … we live its joy and its grief. My hope, joy and grief are all bound up in these works which are very, very close to my heart.” Wendy

B Corp Certification holds us to measurable standards across social and environmental impact. It challenges us to keep improving, staying creative and connecting with artists.

View and explore our current collaborations here.

Being a B Corp is just the beginning. Learn more at bcorpmonth.com

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